The Singapore Girl

Yesterday my mailbox was full of cards and I had no time to blog about them all. So, let's continue...

This card traveled 13 day to reach me. It was sent because a copy of it was among my favorites. Who say that favorite isn't helping?

The card depicts not one BUT two Singapore Girls. The "Girl" concept was created in 1972, when Singapore Airlines was formed. Nowadays The Singapore Girl is a global marketing icon, one of the airline industry’s most instantly-recognized figures. In her distinctive uniform, a sarong kebaya in batik material designed by Parisian couturier Pierre Balmain, she epitomizes Singapore Airlines’ tradition of friendly service and Asian hospitality. On joining Singapore Airlines, Singapore Girls undergo 15 weeks of training, followed by a series of refresher and product-specific courses.

Let's see some advertising campaigns...

1972 - SIA Singapore Girl

1972 - Day in the Life of a Singapore Girl

1978 - Half the World and more with the Singapore Girl

1980 - All Around the World

1982 - Who are you

1985 - All Around the World with a Singapore Twist

1986 - You're always there

2000 - Singapore Girl Jazz

2002 - You're always there

2004 - Changing Worlds with the Singapore Girl

2012 - Dancing with Singapore Girl

2012 - Across the World with Singapore Girl

In 1993, a waxwork of the Singapore Girl was unveiled at Madame Tussaud's.

The motto written on the postcard is All around the world, you're a great way to fly.

Apparently there are more cards with Singapore Girls. (gotta have!)

The 55 cents stamp designed by Tze Ngan is a part of the Celebration of Culture and Heritage collection issued in October 2012. This stamp shows Hari Raya Aidilfitri feast that marks the end of Ramadan fasting in Muslim world.

Thank You Vivian !

Country: Singapore

Description: Singapore Airlines advertising card
Photo: unknown